Jason Fried, 37 Signals, Marketing by Sharing
The Talk: Marketing by Sharing Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than the competition – intentionally. Jason believes there’s real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
Thanks for sharing it on youtube.
I think these guys are awesome. “Rework” is a fantastic book; 37 Signals has the most pragmatic approach of any company I have ever dealt with. I shamelessly pimp their book, at least two of their products (the two I actively use), and their methodology.
He is right. After reading ‘Rework’ and learning from that we share the same outlook on business and the ‘Minimalist’ approach…I now believe that 37 Signals products are top of the line. If I ever need software and I discover that their product suite can assist me with, I will MOST CERTAINLY chose them. Remember, that I feel this way because he taught me something in Rework.
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Great video… I’m picking up their book later today.
@levrone2000 case and point, levrone formula haha
works for me.
Thank you! This is a true very informative video for those who look for results!!! All the best.
U bet your ass he’s right. His products are outstanding!! I have used all types of CRM programs, and I can’t believe I didn’t run into these people before.
I LOVE Basecamp and use it all the time!
Freakin great video!!!!
I think this guy is right.
Helpful blog, bookmarked the website with hopes to read more!