We’re Not Buying It: Stop junk food marketing to kids
Protect our kids: Sign the petition www.preventioninstitute.org Experts agree that junk food is a huge contributor to skyrocketing rates of diabetes, high blood pressure, and even strokes among adults–and increasingly, among children. And food and beverage companies spend billions of dollars promoting unhealthy foods virtually everywhere kids go. The Interagency Working Group on Foods Marketed to Children (IWG) has proposed reasonable nutrition guidelines to help provide a model for companies that market to kids. Unfortunately, the food industry and media companies are working to get Congress to stop the IWG from finalizing these sensible recommendations. “We’re Not Buying It,” exposes deceptive marketing to children, debunks industry claims, and highlights the latest research. When we put children first, the plan of action is clear: companies should market the foods that keep kids healthy, not sugary cereals and other junk food. The IWG guidelines will help to do just that. Get involved at www.preventioninstitute.org Music by Moby. Directed by Anthony Lappe.
Consuming Kids part 1 of 7
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
How are they getting away with marketing Transformers 2 to little kids?
The new Transformers movie is rated PG13 last time I checked, and yet Nickelodeon has been marketing it during shows like Dora the Explorer and Spongebob. My son got a Transformers toy in his Burger King Kids meal as well.
How are they able to market this movie to such a broad range of children when arguably the kids who are viewing the ads really can’t see the movie anyway?
Does this bother anyone else?
I need marketing ideas for a charter school. What are inexpensive ways to advertise & get more kids to enroll
We are a charter school in our second year and want to attract more families on a very tight budget. Any great and inexpensive marketing ideas would be greatly appreciated. 